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Arts orgs sell an average of 46% of their tickets online.
Source: Capacity Interactive, e-marketer
More than half of American adults ages 65 or older use the internet. Of those people, 70% use the internet daily. Source: Pew Research Center’s Internet & American Life Project
75% of internet users age 50 and over make purchases online. 66% of them research larger purchases online. Source: e-marketer
- 83% own a smartphone
- 80% have read an article or email from a non-profit on it
- Prefer news or action-oriented headlines that link to more information
Millennial Pet Peeves:
- 76% - trying to navigate a non-mobile friendly site
- 56% - not finding details, like contact information, quickly and easily
Source: The Millennial Impact
Above and below the fold: viewing time
- 80% of web visitors view above the fold only
- 20% of web visitors will scroll down to view below the fold
Lesson: put important content above the fold.
Left or right side: viewing time
- 70% of people view the left side of a webpage first
- 30% of people view the right side of a webpage first
Lesson: put most important content on left side of web pages.
Learn to love the F: Heat mapping can be used to reveal how people are viewing your website, by tracking the path of the mouse and by tracking what is clicked on. Red zones indicate areas of high traffic. In most cases, a heat map will produce an “F” shape, which tells us that people view the top left area of a webpage first. Then their eyes move to the right, and then their eyes move down along the left-side column. The shape this makes is similar to a capital letter “F.” Heat mapping tools are available for about $9/month at Crazyegg.com and Mouseflow.com.
Source: Neilson Norman Group: The Human Mind and Usability
Showing the discounted price along with the regular price increases buyer satisfaction.
Source: Pew Research Center’s
Responsive Design: the design of your website will automatically reformat depending on what type of device you are using to view the website. Responsive design is about creating a single high quality online presence that works in all formats. Responsive design is the most effective, powerful, and flexible platform for delivering all of your content at HD levels. Responsive design is about becoming future-proof.
Micro is the new black: A microsite is a web site that consists of a single page or tiny cluster of pages. The idea here is to trim your content and present only what is essential to the goal(s) of your website. One example is www.ChattFilmMusic.org. This site cost $475 for the entire project, and took 12 days from start to launch.
Mega Menu: Expansive drop down navigation, which may include icons, submenus, or other guides to help simplify a complex site. The idea here is to put all/most navigation in the menu so that the pages themselves remain uncluttered and focused. Examples of mega menus can be viewed on AtlantaSymphony.org and PBOpera.org.
In making decision for your website, there are always 4 conversions to consider:
- Social shares