The Media Mix

The Media Mix

Presented by MogoARTS Marketing, an integrated digital marketing firm.

This is how media is being currently consumed in the US:

  • 44% Digital
  • 37% TV
  • 12% radio
  • 5% print

How does your marking budget compare?

What is the media mix for your organization? How can it be adjusted to be closer to the current consumption to your area?

Suggestions for digital ads

Audience targeted web ads

Mogo Arts Marketing calls retargeting PLUS™

The type of web ad that follows you from site to site based on past sites you visited.

You can create special targeted ads for those who “abandon” shopping carts, asking you to go back to the site an purchase those theater tickets.