CNY Arts Receives Economic Development Grant
Governor Andrew Cuomo, the Central New York Regional Economic Development Council (REDC), and the New York State Council on the Arts have awarded $150,000 to CNY Arts in support of the IDEAS Collaborative. The Initiative to Develop and Engage Audiences and Services (IDEAS) is a partnership between arts organizations, local funders, the Syracuse Convention and Visitors Bureau, and CNY Arts to strengthen the bonds between culture and community in Central New York. IDEAS was begun in 2010 by Gifford Foundation, Central New York Community Foundation, Allyn Foundation, Dorothy and Marshall M. Reisman Foundation, John Ben Snow Foundation, and the Trust for Cultural Resources of Onondaga County, with support from the County of Onondaga. To date, 43 arts, culture, and heritage organizations are participants in the Initiative.
The funds will be used to execute the next phase of the IDEAS Collaborative with CNY Arts as the lead agency in a regional development approach to creating long term, sustainable cultural arts programming which contributes significantly to the economic vitality and positive quality of life for Central New York, including Cortland, Herkimer, Madison, Oneida, Onondaga, and Oswego counties.
Some of the specific goals of the grant are the development and implementation of a joint marketing program for local and regional arts and culture that is supported by a comprehensive website, the creation of collaborative arts and culture promotions between business and tourism — particularly with the Syracuse Convention & Visitors Bureau, and a cultural inventory and assessment of the region to provide for better future planning with regard to what is integral to successful regional cultural development.
Some outcomes and deliverables of our project will include: a professionally-branded joint web marketing program between arts organizations and the private sector with an emphasis on cultural tourism, opportunities for organizations and businesses to self-promote and cross-promote to increase attendance and revenue, and enhanced visibility and resources for the arts.
“This award supports our belief that arts and culture are not separate from the community’s overall health, but an integral part of the solution both as an economic driver and improving quality of life,” stated Stephen Butler, Executive Director of CNY Arts. “Creative industries, including a vibrant arts and cultural sector, are not a community luxury, but a necessity.”
As part of an Americans for the Arts Study conducted by Le Moyne College this year, Arts & Economic Prosperity IV, determined through local data analysis that arts and culture generates $133.4 million dollars in economic activity annually in the Greater Syracuse Area alone. This spending, derived from $33.9 million in direct expenditures by non-profit arts and culture agencies, and an additional $99.5 million in event related spending, supports 5,117 full time equivalent jobs and over $20 million in state and local government revenue through sales tax, income tax, and room occupancy tax. By committing resources to cultural tourism that will increase attendance at events, community businesses such as printers, restaurants, hotels, media outlets, and local retail will share in the economic benefits.
“We are incredibly grateful to the Governor, the New York State Council on the Arts, Chancellor Nancy Cantor, Rob Simpson, and our local Regional Economic Development Council for this grant, as well as our local funders for initiating the IDEAS Collaborative project”, said Catherine Gerard, CNY Board President, “This is great news for the beginning of the New Year!”