CNY Arts & Syracuse Conventions and Visitors Burea
CNY Arts, Inc., the Syracuse Convention and Visitors Bureau, and the IDEAS Collaborative are launching a one-year collaborative marketing campaign to raise awareness of Central New York’s vibrantly diverse arts and cultural community. Beginning in May, the goal of the campaign is to position CNY as an ideal arts and cultural destination for visitors interested in anything from concerts and theater to historic venues, internationally renowned art exhibits and more.
This project is timely in that Governor Andrew Cuomo recently announced the launch of the state’s largest tourism campaign, committing nearly $60 million to grow tourism, create jobs and attract visitors to New York State. The announcement came at the conclusion of the New York State Tourism Summit, where leading tourism experts discussed ideas to bring tourists to every corner of the state. According to the Americans for the Arts: Arts & Economic Prosperity report, the Greater Syracuse Area arts and cultural assets generate $133.4 million in total economic activity.
“We applaud the Governor's initiatives to grow tourism in New York State and we are very excited to work with the Syracuse Convention and Visitors Bureau,” said Stephen Butler, Executive Director, CNY Arts. “We believe our collaborative campaign helps in the State’s tourism efforts. The new online arts and culture directory and events guide helps connect the public to Central New York’s cultural offerings and will attract visitors to CNY.”
The collaborative marketing campaign focuses on strategies that will attract residents and visitors to explore the area’s rich art forms and cultural experiences. Part of the campaign is the launch of a new, comprehensive online guide for arts and culture at gotocnyarts.org. Through extensive research and community surveying, the online events guide was developed out of a need identified by community members for a centralized source for arts and cultural information.
The website includes a directory with information about artists, arts groups and arts and cultural events in a six-county region including Onondaga, Oswego, Madison, Herkimer, Oneida and Cortland counties. The goal is to have 300 arts groups highlighted in the directory by March 2014. Since the soft launch of the website in March 2013, 116 arts groups have created a profile in the directory. Another goal is to highlight individual artists in the directory with the goal of reaching 570 artist profiles by March 2014.
Arts organizations and artists are encouraged to register with CNY Arts at www.CNYArts.org. Once registered, events can be submitted to the calendar and will automatically be pushed to the area’s official tourism website, www.VisitSyracuse.org. Sharing information streamlines the process of submitting events for artists and arts groups, but more importantly extends the reach of the message that CNY is a destination for arts and culture beyond the region.
“We have the opportunity to significantly grow our area’s reputation as an arts and cultural destination and the key to make it happen is to efficiently create awareness,” said Syracuse Convention & Visitors Bureau President David Holder. “Thanks to our relationship with CNY Arts and our brand-new events calendar system, we can now provide our partners with the opportunity to feed information to multiple online calendars through one data entry.”
Funders of the IDEAS Collaborative, particularly The Trust for Cultural Resources of Onondaga County (CRT) is providing funding for the marketing campaign. Traditional outreach like print, billboard and radio advertising will highlight arts and cultural events in Onondaga County directing people to the new online guide.
Additionally, a strong focus of the collaborative marketing campaign is a digital and social media presence providing more opportunities to better communicate to potential visitors and encourage further engagement with the arts. These strategies include video and photo sharing, behind-the-scenes looks at the creative process and hosting online hangouts with visiting artists.
In collaboration with the SCVB, other components of the joint marketing campaign will include outreach to area college students, creation of visitor arts and cultural packages, an Arts and Cultural Passport program, and other special events geared toward deeper levels of engagement for residents and visitors. Various elements of the joint marketing campaign will roll out throughout the year.
For more information, please contact Stephen Butler, CNY Arts at (315) 435-2155 or firstname.lastname@example.org.