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The Best of NAMP – IDEAS Collaborative Seminar

Get sticky, the new normal of participatory engagement, rocking out with social media – these were just some of the topics

The conference, themed Getting Down to Business, focused on skill building, new web-based tools and audience development strategies that have practical application in the arts marketing field. Several of the conference’s key takeaways were presented and included topics such as tools for measuring return on investment, creating community and cultivating loyal patrons. A main theme throughout the presentations was finding ways to engage with different audiences both online using social media as well as seeking out ways to connect with communities offline.presented to a group of about 50 people representing many of the organizations that make up the IDEAS Collaborative. The event was hosted by CNY Arts on Friday, November 30th at the Community Foundation Center. The IDEAS scholarship winners, Karin Franklin-King (Paul Robeson Performing Arts Center), Jim Homa (Syracuse Opera), and Maria Simmons (Rosamond Gifford Zoo) attended the National Arts Marketing Project (NAMP) Conference in Charlotte, NC along with Surale Philips and our new IDEAS Project Manager, Matthew De Bellas (right).

As the IDEAS Collaborative moves forward there will be continued opportunities to discuss many of the topics from the NAMP presentations. To join and continue the conversation about building communities and engaging with our audience, follow CNY Arts on Twitter @CNYArts using #CNYideas.

Posted On: December 10, 2012